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A new, multi-year agreement has been signed by Spotify and Warner Music Group (WMG) with the deal offering ‘new fan experiences’ and ‘further paid subscription tiers.’
The two giants in the music industry announced the news through a press release on Thursday (February 6) with the duo working together “to shape the future of audio-visual streaming” and “enhance the value of music.”
What 2025 is sounding like so far…🎶 pic.twitter.com/9GJthUM217
— Spotify (@Spotify) January 13, 2025
While the full details haven’t yet been disclosed, the current information hints at a potential new streaming tier. It also comes after the streaming service announced a deal with Universal Music Group on January 26.
Within that agreement, ‘new paid subscription tiers’ were also mentioned as ‘new and evolving offers’ that could come to fruition.
Spotify eyes plans as it signs major agreements with music labels
Alongside the potential tiers, the WMG and Spotify collaboration states it will help “deliver fan experiences, a deeper music and video catalog” as well as “differentiated content bundles.”
It’s set to build on the companies’ existing alignment around ‘artist-centric’ royalty models. This focuses on models that reward and protect the power of artists to attract and engage audiences.
It will include a new direct licensing model with Warner Chappell Music in several additional countries including within the United States.
“This major agreement delivers new benefits for artists, songwriters, and fans while unlocking further collaboration that expands the music ecosystem,” said Robert Kyncl, CEO, WMG.
“It’s a big step forward in our vision for greater alignment between rights holders and streaming services. Together with Spotify, we look forward to increasing the value of music, as we drive growth, impact, and innovation.”
Although the details aren’t yet known, it appears Spotify are working on upcoming plans as the founder and CEO, Daniel Ek, speaks about the future: “For Spotify, 2025 is a year of accelerated execution, and our partners at Warner Music Group share our commitment to rapid innovation and sustained investment in our leading music offerings.
“Together, we’re pushing the boundaries of what’s possible for audiences worldwide—making paid music subscriptions more appealing while supporting artists and songwriters alike.”
Featured Image: AI-generated via Ideogram
