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Sports Illustrated, which is widely known as a sports magazine, is soon set to enter into a new direction as it’ll launch a ‘first of-its-kind prediction platform’ known as ‘SI Predict.’
The brand, which is owned by the Authentic Brands Group, will be partnering up with media predictions module Galactic to launch the platform.
The news was announced through a company-wide press release on Thursday (March 27) with the company stating the new offering aims to “deepen fan engagement by allowing them to interact directly with lifestyle moments adjacent to live sports events.”
Sports Illustrated will offer “both die-hard fans and casual spectators a dynamic and interactive experience where users can engage with real-time predictions, trade on the outcomes of trends and themes around major global sporting events, and gain deeper insights into public sentiment in a seamless, user-optimized experience.”
SI Predict is being created by Sports Illustrated and Galactic
The actual date around the launch isn’t yet known, but it is targeted to do so during Q2 of 2025.
“Sports Illustrated has always been about engaging fans in the stories that shape the world of sports,” says Dan Dienst, Executive Vice Chairman, Authentic Brands Group, and Chairman, Sports Illustrated.
“With SI Predict, we’re excited to watch Galactic roll out its platform to fans and enthusiasts and enable them to express their insights beyond the sofa or neighborhood tavern and engage passionately with a more global audience on the content adjacent to the sport moments they love.”
According to the brand, SI Predict will focus on fostering conversation, debate, and engagement on a wide range of propositions.
Stuart Stott, CEO of Galactic, comments, “Sports viewership is no longer a one-way conversation. Fans want to be involved, and they want their opinions to have weight. SI Predict revolutionizes sports engagement, transforming it from passive viewership to an active influential forum.”
Featured Image: Screenshot via Sports Illustrated YouTube video
