Home Sony Drops Price of EBooks – Announces $199 EReader

Sony Drops Price of EBooks – Announces $199 EReader

Sony just dropped the price of all new releases and New York Times bestseller titles in its eBook store to $9.99. In addition, the company also announced two new hardware eReaders: the Sony Reader Pocket Edition with a five-inch screen for $199 and the Reader Touch Edition ($299) with a touch screen and Memory Stick and SD card expansion slots. The new devices will be available by the end of August.

While Sony has always offered very attractive eReaders, the prices in Sony’s eBook store were a deal-breaker for many who had been considering buying a Sony eBook reader. Amazon generally charges $9.99 for an eBook, but until today, Sony often asked for $11.99 or more.

Cheaper, But Without Wireless Connectivity

At $199, the Pocket Reader is now a very attractive option for more cost-conscious users (Amazon’s cheapest Kindle costs $299, though it comes with a slightly larger screen). It is also important to note that none of Sony’s devices currently offer the convenience of Amazon’s wireless transfer anywhere within the U.S., but Sony is committed to delivering a wireless device in future.

In contrast to Amazon’s Kindle, however, the Sony devices can read files in the open EPUB format and Sony now also offers over 1 million free public domain books through Google Books. The new Sony eBook Library software (available for Macs and PCs) also makes it easy to convert PDF and Word documents and transfer them to Sony’s eReaders.

The Default Price of eBooks: $9.99

The new price of $9.99 per book in the Sony eBook store is quite interesting. As David Rothman points out on the Teleread blog, Amazon is actually subsidizing its eBooks to keep the price at $9.99. The question then is whether Sony got a better deal from the publishers it is working with or whether Sony is also subsidizing the price of the books in its store?

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.