Home Social Shopping Startup Kaboodle Acquired by Hearst – And It’s Easy to See Why…

Social Shopping Startup Kaboodle Acquired by Hearst – And It’s Easy to See Why…

The rumor tonight is that social shopping service Kaboodle has been acquired for $30M+ by Hearst. We profiled Kaboodle and other social shopping services back in December in our Social Shopping Faceoff. Our conclusion then was that Kaboodle leads the social shopping pack, with a clean UI and the most comprehensive feature set. It also appeared to have more traffic than the others. So Hearst bought the right one! Here’s our review of Kaboodle:

Kaboodle had only 20K active users, it managed to secure a partnership
with eBay
– and it became clear that this company was going to be a major player in
the world of social commerce. Kaboodle offers a robust and simple set of features. Users
can collect shopping items from many sites using the Kaboodle toolbar. The items can then
be organized into collections, reviewed and shared with other users.

Each collection can be viewed as a list, grid, slideshow and collage. Of these, the
first two are very useful – while slideshow and collage are more like eye

Kaboodle nails the usability for key social features: it is really easy to copy a
single item or a whole list, and it is also easy to rate items or the entire list.
Finally, the search on Kaboodle works very well – making the service simple, yet

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