Home Social Networks gaining on Internet portals

Social Networks gaining on Internet portals

US Web stats company Compete has some
interesting analysis
on how Social Networking sites compare to portals. From a
sample size
of around 2 million US people, Compete concludes that social networking
sites are quickly approaching the traffic level of the big portals like Google and Yahoo.
Their key findings:

1. In June, 2 out of every 3 people online visited a social networking site

2. Since January 2004, the number of people visiting or taking part in one of the top
online social networks has grown by over 109%

3. Social networking sites are now close to eclipsing traffic to the giants – Google
and Yahoo

They liken the growth of SNS to email in the 90’s. A couple of charts from

Given my recent coverage of international markets, it’d be interesting to see how the
likes of Bebo fits into this picture – as Bebo recently overtook MySpace as the top SNS
in the UK
. Compete’s stats are US-only, but in any case it’s clear that all trends
point to SNS sites overtaking the Internet portals – sooner rather than

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