Home Snuggie Hopes to Recruit YouTube Parodymakers to Make its Next Viral Ad

Snuggie Hopes to Recruit YouTube Parodymakers to Make its Next Viral Ad

The Snuggie. Can any marginally-useful product peddled on late night TV ever match its success? The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views.

But the Snuggie is also the only infomercial product that we’ve known ordinary people to actually purchase. And now, the makers of Snuggie are soliciting videos in an attempt to capitalize on the running joke.

The Snuggie has been riffed on by talk show host Ellen DeGeneres (“Isn’t this attractive?”) and lampooned on the sitcom 30 Rock (as the “Slanket”). A search for “snuggie parody” on YouTube yields 1,440 results.

It’s hard to know what inspired such comedy at the expense of the Snuggie. Perhaps it was the commercial’s placement on the Comedy Central network; possibly it was that the ad epitomized the infomercial art form, known best for melodrama, bad acting and cheap production, all to glorify an item or device that pushes the boundaries of uselessness so far that the factory workers who assembled it in China are probably still laughing.

Most of the most-popular Snuggie parodies are pretty derisive. Parodies on YouTube describe the Snuggie as “ridiculous,” “stupid,” and “big ridiculous stupid piece of crap” and run from the profane to the merely clever: “We’ve all heard of the ‘Snuggie,’ but now there is a new product called ‘Blanket!’ It’s a ‘Snuggie’ without holes!”

But Allstar Products Group, which makes the Snuggie and other as-seen-on-TV products like the “Perfect Brownie Pan Set,” apparently thinks all this buzz is a good thing. The company grabbed some of the less-insulting parodies and posted them on the Snuggie Fan Club website, and it has announced the Snuggie Choice Film Awards – a request for “commercial, short film, documentary or parody” videos.

The winner will receive $5,000, a trip to New York City and maybe even the opportunity to produce or appear in a real Snuggie-brand commercial for 2011.

The Snuggie has a Facebook page and Twitter account, and the Snuggie Fan Club site lets you create and share an image of a friend wrapped up on a Snuggie.

Could social media become an effective way to sell odd products like the Snuggie, the Shamwow and other items traditionally marketed to insomniacs by bad actors, cheap production and a warning to “CALL NOW”?

A Snuggie infomercial parody posted on YouTube, now reposted on an official Snuggie website.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.