Keeping up with every RSS feed item, tweet and emailed link is hard enough for anybody, let alone someone who’s trying to run a business. That’s why each Friday, ReadWriteBiz rounds up the week’s most important tech news and insights for small and medium-sized businesses.
Twitter revealed the latest piece of its monetization puzzle Monday by announcing that it would be rolling out a self-service advertising platform for small businesses next year.
This new model will supplement the revenue brought in by Twitter’s “Promoted Tweets” offering, which targets large companies for a hefty price tag. Mashable editor Adam Ostrow writes that the new advertising product will enable to better scale its advertising business, adding that the company will “soon be able to reach nearly 100% of its users with ads.”
Constant Contact, a popular email marketing service that targets small businesses announced an integration with social marketing utility Flowtown, giving SMB owners another way to dig deeper into their list of email subscribers and find out what kind of presence they have on social networking sites.
Also on the social media front, fans of Klout’s Twitter influence ranking algorithm were excited to learn that the site now measures Facebook influence as well.
In addition to clear social marketing metrics, businesses big and small who use Google Analytics to track Website traffic saw an ehancement to the product this week in the form of in-page analytics, a feature that superimposes analytics data on the front-end of a Website.
Here on ReadWriteBiz of Small Business America, the Huffington Post’s new small business blog and looked at some interesting data courtesy of Harvest, an Web invoicing startup. According to the data, invoices that give the recipient the option to pay online result in payments being made twice as fast as those that do not.
On Wednesday, WebWorkerDaily had a handy post about how to send large files online using DROPitTOme, a Web-based interface that connects to one’s Dropbox account.
Did you read any tech news for small business that caught your interest this week? Let us know in the comments.
