Shows stats – 36k feeds that really matter; 14k “really really matter”, 60 feeds that are Paris Hilton hot; 1 feed is da bomb – slashdot. [will update these stats later]
Long tail of searches – 95%. eg head queries: hurricane rita, maps, song lyrics.
Long tail of verticals (or categories). Also long tail of revenue – “most of revenue still made in the head”. 30% of searches drive 70% of search revenue. “still very very early” in the marketplace.
Head query: 1.57 keywords, tail is 5.01 keywords. More compeition (obviously) for head keywords.
25% of clicks on Ask index went to only 330k URLs. 50% clicks went to very small head (search results).
Only 1% of users use advanced search. Instead users iterate.
UI. 2% use the tabs. header 15% CTR. 35% CTR for image bar. 45% CTR for main search area. 15% CTR on right-hand vertical bar (where Google puts their ads, but Ask puts content). Jim says it’s a 1-2% CTR for Google ads on right, by comparison.
Jim will put all this data on their site later today.
