Home Search Engine DuckDuckGo Partners With Web of Trust to Help Users Avoid Scam Websites

Search Engine DuckDuckGo Partners With Web of Trust to Help Users Avoid Scam Websites

Alternative search engine DuckDuckGo has announced a partnership with Web of Trust (WOT) to help improve the quality of its search results. DuckDuckGo already goes the extra mile to remove spam from search results, to crowd-source info, and to protect users’ privacy, and as founder Gabriel Weinberg notes in announcing the partnership, working with WOT “further extends all three of these focuses.”

Web of Trust (WOT) is a community-based safe surfing tool that uses a traffic-light rating system to help users stay safe as they search and shop online. The ratings are powered by a worldwide community of over 16 million users who, based on their experiences, rate the reputation of some 30 million websites in terms of trustworthiness, privacy, and vendor reliability.

With this partnership, DuckDuckGo has added a new setting option that allows you replace the favicons that appear next to site results with WOT’s traffic-light ratings. In other words, green is go; red, no go.

Earlier this week, we reported that Google had tweaked its search algorithm following a story in The New York Times about unscrupulous merchants gaming Google’s search rankings via negative merchant reviews.

The solution implemented by DuckDuckGo goes beyond just “algorithmic search” to generate results, something that works particularly well when you’re shopping or downloading.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.