Home Samsung takes lead in Indian Smartphone market

Samsung takes lead in Indian Smartphone market

With the slow stagnation of Smartphone sales growth in China, India has gained a lot of love from smartphone manufacturers worldwide (mostly China). This has now resulted in India taking over USA for being the second largest Smartphone market in the world, suggests a latest report from Counterpoint – a technology market research team. With a 23% increase in YoY (Year over Year) to hit 100 million smartphones shipments along with a growth of 15% annually in Q4 2015, India now records to a total user base of 220 million smartphone users by the end of 2015! Samsung has taken the lions share of vendors’ list both in feature phone and smartphone departments.
Samsung has shown a clear sign of domination in both feature phones and smartphones shipments market-share 23.6% and 28.6%,respectively in Q4, which is almost double to Home grown Indian brand Micromax in the second spot. Samsung also held this position throughout 2015 with an annual market share of 19.8% and 25.7% respectively in feature phones and smartphones. With over 50% of smartphones shipped in 2015 being 4G LTE enabled handsets, Samsung’s main contributor to this list was the from the J series range of 4G enabled smartphones that come under the midrange and budget segments with the J2 being the best selling smartphone in Q4,2015 (despite the mediocre TV commercials). Just like in the overall market share, Samsung topped list even in the 4G smartphone shipment in Q4.
The report also states that the recent advancements of Chinese players like Xiaomi,Huawei,OnePlus and now LeTV or LeEco have all affected Samsung’s grip over the market despite staying on top mostly in the online battle. But an established supply and distribution chain, offline in almost every part of India has made the effective difference from the Chinese firms who are still figuring out to go offline and giving up on online strategies like Flash sales and Invite systems which they rely on to keep the hype running.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.