According to various reports from the last Digg Townhall/meetup this week, Digg’s CEO Jay Adelson announced that Digg will soon let its users create and manage their own ‘sub-Diggs.’ Digg’s main competitors like reddit and Mixx have already given their users this ability, and Digg has been rumored to start adding this feature for a while.
According to Adelson, these sub-diggs will allow Digg to expand into new verticals and give niche publishers a chance to have their content featured on digg, even though they would never meet the threshold for promotion to the Digg homepage.
Maybe one of the most interesting features of these sub-diggs will be that those users who manage them will be able to control how and when newly submitted stories will be promoted to the front page.
For Digg’s competitors like Reddit and Mixx, the sub-sites have definitely been a success. At reddit, which is arguable a lot smaller than Digg, the more popular sub-reddits can have between 3000 to 20,000 subscribers.
As social news sites like Digg grow in popularity, a lot of their early, hardcore constituents can often feel pushed to the sidelines by the more mainstream users who start using the site over time. With these sub-sites, these users can still make the site their home and take control over their experience again.
