Home Google Search Due to Firefox Default Settings Is Bigger Than Bing, Yahoo; Bidding War Coming Soon [UPDATED]

Google Search Due to Firefox Default Settings Is Bigger Than Bing, Yahoo; Bidding War Coming Soon [UPDATED]

That little search bar at the top right of your Firefox browser (along with the Google search on the default Firefox start page, as a reader pointed out) is driving 9.18% of searches, according to research by advertising network Chitika, Inc.

That’s a huge chunk in a market where Google handles more than 80% of searches and its competitors Bing and Yahoo! handle just 8.56% and 6.69%, respectively – suggesting a huge bidding war may be brewing for November 2011 when Google’s contract with Mozilla is up.

These figures suggest Mozilla could be the second-biggest driver of searches after Google.com. And the 9.18% does not include searches performed by typing directly into the address bar, which also go through Google, Chitika said.

Yahoo is also one of the pre-loaded options in the Firefox search box, but Chitika did not break out how much of Yahoo’s queries come from that tool specifically. Bing is available as an extra add-on.

Note: Values add to 99.99%, an effect of rounding to the nearest hundredth.

Microsoft controls 15.25% percent of search because it powers Bing.com as well as Yahoo’s search engine in the U.S. If Microsoft could kick Google out of Firefox and claim those searches for Bing or Yahoo, it could easily bump up its market share by an incredible 60% – surely worth given that it’s been exceedingly tough to wrestle searches away from Google.

The Mozilla Foundation earned $75 million in revenue in 2007, the “vast majority” of it from the search partnership with Google. That revenue could be worth even more now that the competition for search dominance has heated up with the viable challenge from Bing.

About 23% of Internet users use Firefox, according to Chitika, and Google handles 91.45% of their searches. Bing handles 2.46% and Yahoo handles about 5% of searches in Firefox.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.