Home Quick Audience Response Testing With Napkin Labs

Quick Audience Response Testing With Napkin Labs

If you are looking for a quick and dirty way to get feedback to product plans or marketing campaigns, check out the latest additions to Napkin Labs’ audience response service. These make it easier to collect information from a variety of sources and methods, and all for a very reasonable monthly price.

This isn’t a surveying tool, like SurveyMonkey or others. Instead, it is for more creative and open-ended kinds of tasks, like if you are reviewing a new logo for a client or want to refine the scope of a project workplan. How does it work?

Each user is assigned their own virtual “lab” space to add experiments as they see fit. You use the service by posting what they call “challenges” to be answered by your community. You select one of several templates (see the screenshot below) for discussion, photo albums (which is new) or idea creation apps, pose your questions, pick participants, and send out invites to specific people via email. You can also post the challenges to a special Facebook page, embed a link on your own website or use a special URL that is assigned to your lab.

The photo album app makes it easy to share photos among a group, asking them to post the best captions or tag each picture with appropriate descriptions. Each lab automatically collects stats on originating IP addresses and gender/age demographics.

The notion behind Napkin Labs is to try things out – hence its name – and act on the feedback you are getting quickly. The service starts at $100 per month, and has a 30-day trial, although you will need to enter your credit card (boo). Filtering tools and premium support will cost more.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.