Home Posterous and Ambition: A Lesson for Startups?

Posterous and Ambition: A Lesson for Startups?

The tech industry is full of battles – epic and otherwise – between companies that position themselves (or are positioned by others, perhaps) as enemies: Apple versus Microsoft. Google versus Microsoft.

Having a target like this isn’t a bad idea, as it helps you make sure you can differentiate yourself from your competition. But startups are sometimes advised to not take on these sorts of skirmishes, at least not explicitly, particularly with more established corporations. Compete for users, don’t pick a fight with Google, suggests a recent LA Times article.

But taking on your challengers directly shows a great deal of confidence and guts. And if you have the product or service to back it up, you can demonstrate vision and ambition – and attract the attention and admiration of users and investors.

Posterous may be the example of the week for this.

On Monday, Posterous announced that it would be posting one resource a day for the next two weeks to help users migrate their content from “dying platforms” to the microblogging service. “A lot of you have asked for help moving your old blog, photos or videos to Posterous. You grouched about dying platforms that haven’t added new features in ages, sites that have made it too complex to perform the most basic tasks and places that smother your content in ads.”

Posterous’s first target: Ning, whose abandonment of the freemium pricing model back in April frustrated a lot of users. Next target: Tumblr, the site that Posterous is probably most frequently compared with. You might be hard-pressed to call either Ning or Tumblr “dying platforms.” Or if you’re Posterous, you might not be.

Posterous is clearly calling out and openly taking on its competition.

In a blog post earlier this week, Flightcaster co-founder Jason Freedman wrote about the three characteristics he sees in the YC companies that are successfully raising money: Leverage, Product and Ambition.

YC alum Posterous is demonstrating that ambition – “pure, unbridled ambition” – hoping to show it has not just the guts, but the product to back that up.

How its competition responds over the course of the next two weeks will be interesting to watch.

Photo credit: Flickr user REL Waldman

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.