Home Optimize Your Web Content As You Type With InboundWriter

Optimize Your Web Content As You Type With InboundWriter

For online marketers and other content creators, the need to optimize one’s content for search and social media is now well-known. What’s less clear for many is how to go about it. Which keywords are best to use? How frequently should you use them?

It was with these questions in mind that Eightfold Logic created InboundWriter, a new social writing Web app that analyzes the keywords in a given block of written copy and provides feedback about how to more effectively optimize that content for search and social.

As a press release from the company explains:

InboundWriter indexes the social web in real-time to see what target audiences are reading, sharing and discussing online. It then streams this intelligence into a web-based document editor, providing clear recommendations about the best words and phrases to use to create the most compelling content possible. Writers can measure and optimize their content through interactive feedback mechanisms

Once you enter your content into InboundWriter, it will scan Websites like Facebook, Twitter, LinkedIn, Quora, Amazon and Wikipedia, as well as major search engines, for similar content. You can also identify three other Websites of your choosing for it to scan. For example, this might include three of your competitors’ sites or a few like-minded blogs.

Once your content is scanned, Inbound Writer gives it a score of 1 to 100 and then identifies ways to improve its findability. On the righthand side of the dashboard, you’ll see a list of keywords and phrases that it considers relevant to what you’ve written. The list starts with phrases you’ve already used in your copy and then provides some other related terms you may not have thought of.

The product is new and in beta so its feature set is still being developed. The “Social Factors” and competitive benchmarking features is due to be rolled out this summer.

Right now, it’s more or less a glorified SEO keyword analysis tool, but it’s a promising one with more features on the horizon. Some other ideas the company is considering working into InboundWriter include a WordPress plugin, incorporating demographic data, a duplicate content catcher, and a “Batch Auditor” that “systematically analyzes your Web properties for content optimization opportunities.”

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.