New numbers are out from Nielsen today on marketshare among the big online video sites. Despite an expected December downturn in total numbers, there were some unexpected changes in the market last month.
The highlights? YouTube viewership grew 9% according to Nielsen, Metacafe grew 27% and Yahoo! Video viewership fell by an amazing 60%.
TVWeek reports that those percentages represent December estimates by Nielsen of 68.6 million unique visitors for YouTube, 6 million uniques for Yahoo! Video, 10.5 million uniques for MSN Video and 5.6 million for Metacafe.
My takeaways from these numbers? There’s plenty of room for change in this market, as expected the TV writers’ strike may be increasing online numbers, look out for Metacafe and don’t assume that YouTube’s growth will slow.
If you’re interested in the online video market, you should make sure you’re subscribed to the feed for NewTeeVee, the GigaOm network’s video news blog.
