Real-Time search engine OneRiot just announced that its advertising network RiotWise is now open to all developers. RiotWise is OneRiot’s attempt to monetize real-time streams by focusing on trending topics and giving advertisers the opportunity to highlight their own content in these streams or through regular banner ads. The private beta of RiotWise began in October 2009 and the company has steadily opened up the service to more developers. Starting today, any developer who wants to implement OneRiot in an app can do so.
According to OneRiot, the service’s ads perform very well. With regards to click-through rates, OneRiot argues that RiotWise ads perform three-to-four-times better than standard ads. We don’t have access to the service’s actual statistics, so we will have to take these numbers with a grain of salt. Given that RiotWise focuses on highlighting content based on what people are clearly interested in, it doesn’t come as a surprise that these ads would perform quite well.
Some of the developers that have already implemented ads from OneRiot include the popular multi-service IM client Digsby and the BlackBerry Twitter client ÜberTwitter. Ads are delivered through OneRiot’s API and developers have considerable freedom in how they use these ads.
For additional information about OneRiot’s advertising network, also have a look at our earlier coverage here.
