Home Nintendo makes its stance on generative AI very clear

Nintendo makes its stance on generative AI very clear


  • Nintendo president Shuntaro Furukawa stated that the company will not use generative AI in its games due to IP concerns.
  • Furukawa emphasized Nintendo's focus on delivering unique value through its established game development expertise.
  • This stance contrasts with other companies like Square Enix, Xbox, and EA, which are pursuing generative AI in game development.

In an answer to a recent investor query, Nintendo has become one of the first gaming companies to take a firm stance against using generative artificial intelligence (AI) in its games.

In a document that addressed several questions from shareholders, Nintendo president Shuntaro Furukawa answered a question about generative AI.

The question noted the increased prevalence of AI in our daily lives and its integration into smartphones and other devices (Apple announced their new AI initiative last month) and enquired into Nintendo’s plans and initiatives within the company to use AI.

Furukawa’s response (translated by Google) acknowledged the long history of AI within the games industry but noted the problems that still exist within generative AI.

“In the game industry, AI-like technology has long been used to control enemy character movements, so I believe that game development and AI technology have always been closely related.

Generative AI, which has been a hot topic recently, can be more creative [in its use], but I also recognize that it has issues with intellectual property rights.

“Our company has [had] the know-how to create optimal gaming experiences for our customers for decades.

“While we are flexible in responding to technological developments, we would like to continue to deliver value that is unique to us and cannot be created simply by technology alone.”

Generative AI in gaming

Furukawa’s stance, and by extension Nintendo’s, stands in stark contrast to statements made by other gaming companies.

Square Enix stated earlier this year that they intend to “aggressively” pursue AI in order to “reshape” its creations. This led to nervousness from employees as the gaming industry is beset with layoffs.

Microsoft-owned Xbox has also engaged in a multi-year partnership with Inworld AI, a company promising to “transform the landscape of game development”.

The CEO of EA, Andrew Wilson, has described generative AI as a “multi-billion dollar opportunity”, stating that he thinks it will lead to “deeper, more immersive experiences” for gamers.

Meanwhile, the debate among gamers about whether to accept generative AI in games rages on, with some people saying they will not play a game with genAI. However, games that make use of it such as The Finals continue to do well, regularly seeing over 15k simultaneous players on Steam.

Featured image credit: Nintendo

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Ali Rees
Tech journalist

Ali Rees is a freelance writer based in the UK. They have worked as a data and analytics consultant, a software tester, and a digital marketing and SEO specialist. They have been a keen gamer and tech enthusiast since their childhood in are currently the Gaming and Tech editor at Brig Newspaper. They also have a Substack where they review short video games. During the pandemic, Ali turned their hand to live streaming and is a fan of Twitch. When not writing, Ali enjoys playing video and board games, live music, and reading. They have two cats and both of…

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.