News Corp has quietly released its own set
of blogs
, dubbed “Newsblog”. The design is rather bland and the
actual personalities of the bloggers is not revealed. It all seems a bit too
corporate for my tastes, but some of the ‘blogs’ are getting a large amount of
traffic already. For example a
about an Australian military death published yesterday has 584 (and
counting) comments! There’s also a Big Brother
, which at least has some
pictures in it to liven up the design.

In related news, News Corp executive James MacManus (no relation) has accused
the BBC
of “blatantly commercial ambitions” and of seeking “to create
a digital empire”. In other words: Hey, we’re the digital empire around here –
rack off!