The New York Times announced today that it will syndicate ReadWriteWeb content, as part of a re-designed Technology section on its website. Over the coming weeks you will see ReadWriteWeb content incorporated into the Technology section front.
This is great news for us, because it brings our brand of web technology news, reviews and analysis to a much wider audience. It also means that the innovative and often little known startups we write about daily get a chance to be seen in a mainstream publication. The New York Times has a reputation for quality and in-depth journalism, attributes that we strive for on ReadWriteWeb – so we’re excited about this partnership.
This is also further vindication that blogs are increasingly being accepted as mainstream news and analysis providers. Indeed the NYT is beefing up its own tech blog, Bits – it’s being “more prominently displayed, highlighting its role as the main spot to find breaking tech news and analysis on NYTimes.com.”
Along with ReadWriteWeb, The New York Times will also syndicate content from our friends at VentureBeat and GigaOm. The New York Times re-design is now live, although syndicated content won’t go live until October.
Andy Plesser from Beet.TV had the scoop on this story, along with a video interview with Vindu Goel, deputy technology editor at The New York Times.
I want to especially thank Bernard Lunn, ReadWriteWeb’s Business Development Manager, for getting this deal. We at ReadWriteWeb are proud to have our growing brand associated with the prestigious New York Times – maybe now our families and friends will understand what we do for a living 😉
