Home Good Things Take Time: New Tech Doesn’t Go Mainstream Overnight

Good Things Take Time: New Tech Doesn’t Go Mainstream Overnight

In this post, we look at three examples of innovation that have been around for a while, but are just now hitting the mainstream: Image recognition, touch screens, and speech recognition. We also look at biometrics – a technology which is likely to be next in line to infiltrate our lives.

A long time generally passes between the creation of any successful technology and its wide, mainstream adoption.
Ideas only evolve into solutions over time. What starts with innovation in startups and research labs
gets refined by larger companies, is simplified and perfected and only years later goes mainstream. My old boss
used to say: “Good things take time,” and he was right.

In this day and age we have been spoiled with innovation. We mistakenly think that it is enough to just think
of an idea and the rest is just technology. Not so. The ideas are just the beginning of a long journey.
It is precisely because the ideas need time to evolve into solutions that we need the Digestion Phase.
This is the time when we reflect on innovative ideas and decide how they fit together into the bigger picture. We begin to
iterate on those ideas, shape them, clean them up, and make them ready for prime time.

Image Recognition

Next time when you go to a Bank of America ATM you are up for a surprise. The envelopes are gone.
To deposit a check you insert it into an opening. The machine makes a little noise and up on the screen
you see a check. And not only that, but the correct amount has been filled in for you.

Even a seasoned techie like myself felt a sense of magic the first time I saw it in action. Sure, I remember taking the image processing
class during my Computer Science masters. I know that you can use variety of techniques ranging from neural nets to
cellular automata-based noise filters to “teach” computers how to recognize images. Yet, to see image recognition
applied on a mass scale by Bank of America is nothing short of a marvel.

I had a bunch of checks with me ranging from printed ones to handwritten ones.
Each time the ATM displayed the correct amount on the image of the check. It didn’t make a single mistake.
And the whole process felt like a big improvement: No envelope, no numbers to tally up. Bank of America used
image recognition to simplify customer interactions and to truly raise the bar.

Touch Screens

Since the first day I got my iPhone I’ve been a happy customer. I’ve written all about why that on is this blog, and in many ways, the iPhone is a ground breaking and game changing technology. But the fact is that
almost six month later, it just works. Everyday I use my fingers to operate its screen and every day
it does what I intend it to do.

What other touch screen technology was ever this flawless? Remember Palm Pilots? They worked okay, but
not nearly as perfectly, particularly when you used fingers instead of the “magic wand” (stylus) that came with it.
The fact is that Apple is the first company that made interactive screens work so well that they could
take it to the mass market and offer a touch screen phone, music player, and web browser in one device.

The simplicity and ease with which the Apple UI responds to our fingers is deceptive. Beneath the surface
there is a sophisticated algorithm that took years to calibrate and perfect. It is like that with many other
Apple technologies – the elegance and correctness are results of the years of a culture of perfecting every detail,
every algorithm.

Voice Recognition

About ten years ago I got my hands on one of the first releases of voice-to-text software called
Naturally Speaking. I was intrigued by the promise of software that could type my thoughts
as I spoke, secretly hoping that I could dictate C++ code into it. Alas, it worked only about 85% of the time,
which was frustrating enough to make me stop using it. I called up the company and they explained that my accent was harder for the software to understand and that they would be dealing
with foreign accents in future releases.

Fast forward to 2007 and I am getting a tour of my new Acura from the dealer who just sold it to me.
He explains that Acura has one of the best voice recognition technologies on the market. When I give it
a try, it understands my commands with 100% accuracy. Literally, it never makes mistakes. I even had my 83 year old
grandpa, who speaks English well, but with a much heavier accent than mine, speak commands. Flawless. The car just gets it.

And there is a substantial improvement in voice recognition across the board. Have you noticed that automated
travel agents and customer support reps are not as annoying? This is because they now understand us better.


The next technology which is likely to hit the mainstream is biometrics. The idea behind biometrics is that people can be uniquely identified using a combination of bio markers – fingerprints, shape of the ear, voice,
eye retina, etc. While there are definite privacy and safety concerns, like with many technologies, the benefits
are likely to prevail.

With biometrics in place, plastic will become obsolete. For example, in the same Bank of America ATM you will
be able to use your thumb instead of your bank card. In the supermarket, you will not need a debit card, and in the
department store you will be able to buy things without a credit card. So it would, in fact, be okay to leave home without your Visa.


As the title of this article says – good things take time. Early implementations of most technologies
are not stable and not suitable for mainstream use. Individuals, teams, and companies spend time perfecting,
simplifying and polishing new technologies, and finally, after several years and iterations, the innovations hit the mainstream.
Of course, by this time, we have all heard of the technology and take it for granted. We are no longer surprised by the name,
but we are surprised by how well the technology works.

Image recognition, touch screens, and speech recognition have been long considered domains of
Artificial Intelligence. To most of people, all this sounds like magic. But it is not. And it isn’t AI either.
These technologies are marvels of modern engineering and human ingenuity. It is our restless drive to innovation
and business incentive that makes it possible to turn abstract ideas into mainstream technology.

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

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