Home MyStrands Revamp – More Integration Between Mobile, Online and Physical Worlds

MyStrands Revamp – More Integration Between Mobile, Online and Physical Worlds

Music discovery and social
networking site MyStrands has undergone a
re-vamp. It includes better integration between the online, mobile and physical worlds; excellent new mobile features including a mobile Web portal and personalized radio station; new
navigation on the site; and a personal version of partyStrands, their service for party organizers,
bars, clubs and DJs.

MyStrands is based on
“behavior-based recommendation technologies” and their services allow people to organize and
discover digital music and other media, through Internet connected devices (computers,
mobile devices, etc). With the re-vamp, the mobile side of MyStrands has been
significantly strengthened, with new support for Symbian and Windows Mobile devices,
along with a new mobile Web portal to help users network and discover music. There are
also a couple of new Flash-built services – music charts and radio – plus a tie-in with

In detail, the new features being released today in MyStrands are:

  • New MyStrands Mobile Web Portal – allows you to
    find and interact with partyStrands parties at bars, let’s you see what your friends are
    listening to and helps you organize and discover new music through recommendations, tags
    and the community.
  • MyStrands for
    – support for Nokia Series 60 mobile phones; features music player, playlist
    builder and music recommender.
  • MyStrands for Windows
  • new embeddable flash music charts
    for MySpace, Blogger and LiveJournal – lets you tell your social network what you are
    listening to on your computer, cell phone or iPod.
  • new personalized flash Indie radio – this radio doesn’t have many of the
    restrictions that commercial online radio has; e.g. you can skip back and forth as many
    times as you want, rate and track your ratings, tag songs, and download them if the
    artist permits it.
  • hook-in with Napster, giving users 2.5 million commercial full-length songs to
    listen to for free (registration required at Napster.com, only valid in the USA).

Personalized Radio

Regarding the personal version of partyStrands, it claims to give users the ability to
“host parties” from their PC. In essence it is a personal DJ and it works with iTunes,
WMP and Winamp (a Mac version is coming soon). This has the potential to be very popular
with the youth set, because it enables them to interact at parties and clubs via their
mobile phones. For example partygoers can choose the evening’s music by using their cell
phones, or find a party, or even join a party from their home via phone. The system can
also integrate with users existing social network profiles (e.g. MySpace, MyStrands,
Last.fm). partyStrands works with all operators in USA (except t-mobile), and Spain.
Users in the rest of the world can interact with partyStrands via mobile web at

Probably the best part of all this is the increased ability for users to find music
and network with their friends via their mobile phones. This really is showing the way
for online-mobile-offline integration, so congratulations to MyStrands for ramping it

Here are some more screenshots of the new features in partyStrands:

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