Home Musk axes planned Don Lemon talk show after being first interviewee

Musk axes planned Don Lemon talk show after being first interviewee

Elon Musk has abruptly pulled the plug on Don Lemon’s upcoming talk show on the X platform, after a tense inaugural interview between the former CNN anchor and the billionaire.

Lemon said Musk texted him to say “contract terminated”. He then shared a post and a video on X discussing the interview and the outcome. “Elon Musk is mad at me,” he said. “His commitment to a global town square where all questions can be asked and all ideas can be shared seems not to include questions of him from people like me,” he elaborated.

“Throughout our conversation, I kept reiterating to him that although it was tense at times, I thought it was good for people to see and hear our exchange, and that they would learn from our conversation,” he said in the video.

Why did Elon Musk cancel the Don Lemon show on X?

Musk, who owns X, posted on the site about the decision, and the company’s official account stated: “after careful consideration, X decided not to enter into a commercial partnership with the show.”

When pressed for a specific reason, the 52-year-old himself stated that he believed Lemon was taking the wrong approach.

“His approach was basically just ‘CNN, but on social media’, which doesn’t work, as evidenced by the fact that CNN is dying. And, instead of it being the real Don Lemon, it was really just Jeff Zucker talking through Don, so lacked authenticity. All this said, Lemon/Zucker are of course welcome to build their viewership on this platform along with everyone else,” said his post.

He clarified that Don Lemon is welcome to share and host the show on X, but there will be no commercial agreement between the entities.

The talk show was announced in January as part of a way to encourage advertising revenue back to X after significant ad revenue losses. The interview with Elon was intended to be the first episode of the new venture. Don Lemon has stated that the show will be available across platforms including YouTube and X on Monday, March 18, and will include the interview with Musk, despite the dissolution of the partnership.

With news that X is coming to TVs, this seems like a serious blow to Musk’s plans to expand the platform.

Featured Image: midjourney

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Ali Rees
Tech journalist

Ali Rees is a freelance writer based in the UK. They have worked as a data and analytics consultant, a software tester, and a digital marketing and SEO specialist. They have been a keen gamer and tech enthusiast since their childhood in are currently the Gaming and Tech editor at Brig Newspaper. They also have a Substack where they review short video games. During the pandemic, Ali turned their hand to live streaming and is a fan of Twitch. When not writing, Ali enjoys playing video and board games, live music, and reading. They have two cats and both of…

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