Home MuseWorx “Marketing Operating System” Showing Good Growth

MuseWorx “Marketing Operating System” Showing Good Growth

MuseWorx is a SaaS service targeted at ‘creative types’ – marketing and advertising people, graphic designers, video production companies. It’s an on-demand platform that lets creative professionals store and share files, track them, edit and collaborate. Essentially it’s an asset management system, which is a common enough software type in this field. However the fact that it’s browser-based and sold as an SaaS (software as a service) makes it an interesting one for ReadWriteWeb to check out.

The company recently reported a 226% increase in customers during September and a 311% increase in October, which it attributes to the increasing popularity of SaaS solutions in the creative industry. The company also says that such work is often done by teams scattered around the globe – because creative work such as advertising tends to be outsourced – and that is another reason why their web-based system is ramping up.

The company says that creative professionals like the service because it can handle large files, is compatible with 400 different file formats and doesn’t require software to be installed. There’s also a mobile version, including for iPhone. The system is most likely to be used as a replacement to email or FTP, given that its main benefit is being able to send and collaborate around large media files.

MuseWorx has a free, entry-level version, a digital asset management tool with 100 MB of storage. It also has a partner network, through which it distributes the product. Museworx runs on Windows, Mac and Linux – the only other technical requirement is Adobe Flash 9.

Our Take

Essentially MuseWorx is an asset management system for creative professionals. We’re not so impressed with the term “marketing OS”, which seems fairly meaningless. You could argue that using the term “cloud computing” is also nebulous, although founder David Fritsche makes a good case for it in his blog Cloud Computing for Marketing.

MuseWorx claims to be “the first marketing automation system to leverage cloud computing” and in October it reported having more than 250,000 users. So whatever you think of the marketing claims for the product, it seems to be successful so far. Tell us what you think in the comments.

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

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