Real-time analytics company Mixpanel is rolling out a new feature today to give Web administrators a better sense of what’s happening on their sites.
Like many analytics companies, such as Chartbeat, Mixpanel offers analytics that give people a macro view of what’s happening on websites. But the new feature, launching today, gives insight at a micro-scale.
The feature, called Streams, lets Web administrators see how individual people interact with a website. Streams tracks real-time events and actions on pages – what people click – but does so at an individual level. To install, it’s simply a line of JavaScript.
The new feature auto-generates names for each visitor, making it easier to then track that person’s actions. There are also a number of filters that you can toggle, so that you can view individuals as they interact with a particular link or button.
According to Mixpanel co-founder Suhail Doshi, this new feature is something that the startup’s customers have frequently requested. Even better, Streams is free.
