Home Microsoft Working On Social Network For Students

Microsoft Working On Social Network For Students

Microsoft is testing a targeted social network called So.cl (pronounced “social”) on three college campuses.

So.cl is currently only available to students interested in social media at the University of Washington, Syracuse University, and New York University. The network is built off of Bing’s API and, as described by Microsoft, works as “a research experiment for students focused on combining web browsing, search, and social networking for the purposes of learning.”

The move is telling in that Microsoft is choosing not to go head-to-head with the big three of Facebook, Twitter and Google Plus in social networking and is instead taking an approach that targets a very specific niche. Other companies like Yammer and SalesForce have also given up on creating big, all-encompassing social networks and are instead focusing on niche and enterprise markets.

So.cl is focussed on collaboration between students and on sharing research. Students can start “video parties” and, like a general social network, content they share is displayed in a news feed. By building off of Bing’s search function, the network promises to make it easier for users to connect with students interested in similar topics.

“What we’ve seen in the last year or two is innovation in the way schools are teaching and learning from students, creating new programs to study how information spreads, motivates learning, and creates expertise,” Lili Cheng, manager of Microsoft Research’s FUSE Labs, said in a release.

The project was specifically designed using input from students across a wide range of disciplines and plays off the growing trend among colleges and universities to offer social media classes. Cheng noted that Microsoft expects people to continue using their favorite social networks and use So.cl more as a learning tool.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.