Home Microsoft on Bing: “We Intend to Make a Profit”

Microsoft on Bing: “We Intend to Make a Profit”

Apparently Microsoft is talking profit in the midst of 15 straight quarters of losses, according to a Paid Content article this morning. The company is looking to Bing to pull it out of its nearly four-year long slide, Yusuf Mehdi, Microsoft senior vice president of online business, said in an interview last night with Reuters.

According to the interview, Bing is looking at becoming a “credible No. 2” as soon as Microsoft closes a deal with Yahoo, making Bing the backbone for Yahoo search. We do see a few areas where Bing has been gaining ground and wonder if Microsoft may be able to come back out of the red.

According to the Reuters, if Microsoft closes the deal with Yahoo, it will then effectively control nearly 30% of the search engine market, a magic number in the advertising business.

“The nice thing is we can say (to advertisers) you can be close to 30 percent share in one easy buy,” Mehdi told Reuters. “Clearly there’s a huge return in the search marketplace that can more than make up the investments we’ve put in to this point.”

In addition to the Yahoo partnership, Microsoft has been in talks recently with Apple about becoming the default search engine on the iPhone. We looked at this scenario last week and found that Bing looks to potentially gain up to 50% of iPhone traffic were it to take over Google’s default spot. At the same time, we also noted data from Hitwise, which showed that Bing had actually lost market share recently.

Image courtesy of Business Insider’s “Chart of the Day”.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.