Meta’s Threads app is set to revolutionize the way users interact with content, as announced by Instagram head Adam Mosseri. According to the platform is globally rolling out a new feature called ‘Tags’ — a creative twist on traditional hashtags.

Unlike conventional hashtags, Tags on Threads offer a more flexible and expressive way to categorize content. Users can initiate a tag by tapping the # symbol and then typing out their desired topic. The unique aspect of Tags is their ability to encompass entire phrases, complete with spaces and special characters. This expanded format allows for more descriptive and nuanced tagging than the single-word limit of traditional hashtags.

However, there’s a catch: Threads limits users to creating just one tag per post. This constraint is designed to streamline content and avoid the clutter often associated with hashtag overuse.

How will Tags on Threads work?

The core purpose of Tags mirrors that of hashtags: to connect people with shared interests. “If you share on Threads, [tags are] a great way to help connect with people who are interested in the topics you’re talking about,” Mosseri explains. For users, this means an enhanced ability to delve deeper into their interests and discover related content more efficiently.

Meta’s implementation of Tags in Threads, including the single-tag limit, is seen as a strategic move to combat the prevalent issue of hashtag spam. This approach could significantly improve the user experience by making it easier to find relevant and engaging content.

As with any new feature, the success of Tags will largely depend on user adoption. If embraced by the Threads community, Tags could become a powerful tool for discovering and participating in conversations about various topics. The upcoming coverage of events like The Game Awards could be a prime opportunity to see Tags in action and gauge their effectiveness in enhancing user engagement on the platform.

Maxwell Nelson

Freelance Journalist

Maxwell Nelson, a seasoned crypto journalist and content strategist, has notably contributed to industry-leading platforms such as Cointelegraph, OKX Insights, and Decrypt, weaving complex crypto narratives into insightful articles that resonate with a broad readership.