While social media is often touted as a great lead generator and brand management tool, it can also help bad coverage spread like wildfire. Last year, two disgruntled North Carolina employees made an in-store gross-out video where they tampered with Domino’s Pizza orders. Despite the fact that the employees were fired, Domino’s was dealt a major blow as the brand was tarnished and all efforts to recover were met with criticism. Video aggregator Yubby is about to launch a solution that helps startups mitigate the risk of brand-damaging videos.
ReadWriteWeb first covered Yubby in mid October. Similar to VodPod, the service lets you create video collections from more than 20 different content sites. From here, users merge their favorite videos into one embeddable widget. While the basic product is free, the company is launching premium packages to help companies monitor their brands and related events.
For between $2-$100 a month, startup companies can track videos on a variety of platforms from a central dashboard by specifying keywords like the brand name, slogan or related industry tags. You can also look at traffic stats across multiple sites to see which videos are receiving the most airtime. In the case of Domino’s, the gross-out video scandal could have been avoided had the company used a similar system and reprimanded employees before duplicates emerged. In the case of customer-made videos, startups can take a proactive approach and work to make amends with the consumer before a bad video goes viral. For more information on Yubby’s products visit yubby.com/pro.
