Home Magma: The Billboard Charts of Video

Magma: The Billboard Charts of Video

What is Magma? Well, it’s best known as molten underground rock waiting to explode out of a volcano and flow viscously through your run-of-the-mill Polynesian village. But as of today, Magma is also a video site created by Rocketboom founder Andrew Baron. Baron launched the site in the hopes that it fills a need for audience-focused content. Just as TV Guide and the Billboard charts offer entry points into their industries, Magma offers an entry point into web video. The company hopes to become the new search interface for video exploration.

Says Baron, “YouTube was built to make it easy for people to upload their videos. Hulu was made to help publishers feel safe with distributing online. Facebook and Twitter are also very special to the video ecosystem but they were not designed for video. Magma was created for the audience.”

Magma provides stats and real-time tracking to help users discover the day’s most popular video trends. Each video page is assigned a rating between 1 and 11, depending on the number of trackbacks and the daily traffic. Magma also offers public dashboards for users to share their videos among friends in a feed reader-style queue. If you can’t find the video you want to bookmark, you can add an external video to the site by linking to it from Magma or via an installable browser bookmarklet. In this way, Magma is one part video community, one part Delicious, and one part buzz tracker.

It will be interesting to see if users view a Magma “collection” as something different from their group of YouTube subscriptions. As well, depending on how the community monetizes, the idea of having a channel with unlicensed external content may make for some interesting legal battles.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest iGaming headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Gambling News

    Explore the latest in online gambling with our curated updates. We cut through the noise to deliver concise, relevant insights, keeping you informed about the ever-changing world of iGaming and its most important trends.

    In-Depth Strategy Guides

    Elevate your game with tailored strategies for sports betting, table games, slots, and poker. Learn how to maximize bonuses, refine your tactics, and boost your chances to beat the house.

    Unbiased Expert Reviews

    Honest and transparent reviews of sportsbooks, casinos and poker rooms crafted through industry expertise and in-depth analysis. Delve into intricacies, get the best bonus deals, and stay ahead with our trustworthy guides.