L’Oreal has introduced Cell Bioprint, a hardware device that provides personalized skin analysis in just five minutes.
The gadget has been showcased at CES 2025, in partnership with NanoEntek, a South Korean startup that specializes in chips that can understand biofluids.
The French cosmetics multinational is taking a cutting-edge approach to meet the demand to slow down the aging process, with the launch of Cell Bioprint.
To use the device, a person takes a facial strip, swabs their cheek, and then places the tape in a buffer solution. It is then enclosed in a cartridge for the Cell BioPrint to assess and analyze.
As the sample is processed, the same device captures images of your face as you respond to questions about your skincare, concerns, and the aging process.
L’Oreal has detailed how it utilizes proteomics – the analysis of protein structures and functions – to provide relevant feedback on how a user’s skin is aging, and what relevant care and products can be explored for improvement.
It does this by predicting how responsive your skin type would be to various ingredients used in L’Oreal cosmetics.
Customers’ trial and error approach to skincare
The company cited a US survey of 2,000 skincare users, with almost 80% reporting a trial and error approach to determine what products worked for them, with the average person going through seven different cleansers before finding one that was effective.
“With the Cell BioPrint device, we offer people the ability to discover deeper insights about their skin through specific biomarkers and to proactively address the beauty and longevity of their skin,” said Barbara Lavernos, Deputy CEO of Research, Innovation, and Technology at L’Oréal Groupe.
The tabletop device is scheduled for a pilot launch with a L’Oreal brand later this year in Asia.
In the same market, Samsung has used CES to launch an innovative beauty mirror, which scans the user’s face to provide personalized insights, based on skin type and tone.
Image credit: Via Ideogram
