Kyte, the popular video streaming platform, announced a new product tonight: branded mobile web destinations. These new sites will allow brands to easily create and monetize their own video-enabled sites for mobile devices.
As we reported earlier this year, Kyte is slowly moving away from user-generated content and is focusing on large brands and content producers instead. Among the launch partners for the new branded mobile sites are two Interscope recording artists: Lady Gaga and the All-American Rejects.
These new brand-specific mobile sites are now also available for all of Kyte’s partners.
One of the most interesting aspects of Kyte’s new product is that these mobile sites will display the right type of video for your mobile devices, including QuickTime videos for the iPhone. Users will also be able to rate and comment on shows.
AdSense for Kyte
Kyte also announced that its users can now use Google’s AdSense for Video as either a stand-alone product or to supplement Kyte’s other advertising products. Kyte’s partners will be able to choose between pre-roll videos, overlays, and endcap text ads.
Universal Platform
Kyte wants to be a ‘universal media platform,’ and these new new announcements are yet another step in this direction. Kyte is smartly focusing on large brands, which makes the service a lot easier to monetize than user-generated videos.
