Home Kinect Gets Into Guinness Book of World Records

Kinect Gets Into Guinness Book of World Records

In four short months, Microsoft has sold more than 10 million Kinects. The device, which serves as a controller-less gaming system (among other more innovative things) burst out of the gates last November, selling  2.5 million units in less than a month. At that pace, it seemed, the Kinect was bound to break records.

Today, it has done just that and the Guinness Book of World Records has named the device the “Fastest-Selling Consumer Electronics Device.” Just how fast has Kinect been selling? Read on.

When we looked at Kinect sales at the end of November, just 25 days after its launch, it had sold 2.5 million units. That’s 100,000 Kinects a day. Surely, that was just because the device was brand new, right? Maybe not.

According to the Guinness Book of World Records, Kinect sold at “an average of 133,333 units per day, for a total of 8 million units in its first 60 days on sale from 4 November 2010 to 3 January 2011,” leaving both the iPhone and the iPad in the dust. As a matter of fact, when Kinect hit the market, 2 million units hit consumers’ homes in half the time it took for the iPad.

Gaz Deaves, an editor for the Guinness Book of World Records, says that the sales figures are truly remarkable.

“The sales figures here speak for themselves,” said Deaves. ” We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector.”

Not that any of this is news to Microsoft. Two months before the device’s launch, Microsoft pulled a Babe Ruth and pointed to the bleachers, predicting that Kinect would “blow away any of the sales you’ve seen with iPad.”

By comparison, the iPad sold 2 million in 60 days and 3 million in 80 days. The Kinect has been on the market for 125 days and sold 10 million. Even being nice, if we say that the iPad could keep up with its pace of 2 million in 60 days, the Kinect is still selling more than two times as fast.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.