Home When Hype Isn’t Enough: Joost Changes Strategies and Will Now Focus on White Label Solutions

When Hype Isn’t Enough: Joost Changes Strategies and Will Now Focus on White Label Solutions

Not too long ago, Joost was the poster child for the online video revolution. It featured a slick desktop player with innovative controls, good video quality, and it was developed by the team behind Skype and Kazza. It seemed like nothing could go wrong here, but somehow, Joost never managed to get any traction and after the first hype had died down, most users just abandoned the desktop player for in-browser video portals like YouTube and Hulu. After a long delay, Joost finally abandoned its desktop player strategy, but the company never managed to attract a large enough user base.

Today, Joostannounced that it is mostly abandoning its original strategy and that the company will focus on offering white label video solutions for media companies and distributors instead.

A New CEO and Fewer Employees

As Mike Volpi points out on the Joost blog, the company will also downsize its staff in New York and London, and shut down its development center in the Netherlands. Joost will continue to host content on Joost.com, however, and keep the portal running for the time being. The focus of Joost, however, will be on the white label platform, which the company describes as a “cost-effective, end-to-end solution for media companies to publish video under their own brands.”

Volpi also announced that he is stepping down as Joost’s CEO. Matt Zelesko, Joost’s current SVP of engineering, will replace Volpi as CEO.

Lots of Competition

Joost is entering a pretty crowded market, with Brightcove, Viddler, EdgeCast and many others vying for customers. There can be no doubt that Joost will be able to deliver the technology, but we will have to wait and see if Joost can make this transition and attract enough customers for its white label solution.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.