LaunchBox startup JamLegend began in 2008 as an idea to take Rock Band and Guitar Hero online and make them infinitely more fun for more people with more songs.
While presenting at Twiistup in Los Angeles today, Andrew Lee took a few moments to chat with us about how the product was developed and how they’ve worked out great incentives for users while providing great value for brands, from major record labels to independent artists. Watch the interview below.