Home How Not to Pitch a Blogger, #648

How Not to Pitch a Blogger, #648

Email just received from a PR agency:

“Dear Richard,

Below, please find a press release from Hyster Company presenting the Hyster® Fortis® line of lift trucks. The Hyster Fortis product line represents a transformation in the way lift trucks are designed, built and acquired. Incorporating proven design processes and systems, each Fortis lift truck is offered with multiple powertrain configurations to meet specific application requirements and business objectives and to optimize productivity, dependability and cost of operations.

We thought Read/WriteWeb readers would find this news of interest.”

Thanks Hyster!! For the edification of Read/WriteWeb readers, here is an image of the afore-mentioned lift truck:

Lift Trucks 2.0

(normal RWW service will now resume…)

UPDATE: Nick asked a good – and serious – question in the comments: “So what exactly would you like to see when it comes to a pitch from a small company looking to inform you about a relevant product or service your readers may find useful?”

It’s a great question and deserves a response, because I recognize that it is difficult for a smallco to get on our radar. So here’s my reply to Nick and all other startups pitching us:

Relevancy is obviously a key point, but one thing small companies can also do is to send us a unique angle. Often companies will send the same pitch to everyone – and in those cases unless a blog is first to post, there’s usually not much for other blogs to post about.

Also bear in mind that RWW is an analysis blog, so we like to hear about your industry as a whole and how you fit in — i.e. give us some context.

Those are a couple of tips, but also bear in mind that we get a lot of pitches daily and there’s no way we can look into them all, or even reply to your email. I wish there was a way we could, but we have limited resources and because we are an analysis blog we have to pick and choose our subjects — then analyse them, which takes time. So I imagine it’s harder for PR companies to pitch RWW, because we are necessarily selective (i.e. we don’t copy and paste PR multiple times a day, like some tech blogs).

All that said, also I recommend you email [email protected] and not my personal email, as the tips address reaches all our authors (me included).

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

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