We’ve long known that that online retailers track us across the Internet, and unsurprisingly, their brick-and-mortar counterparts are doing their best to follow us in real life as well. A New York Times report details how some retailers are experimenting with tracking customers via their smartphones, video surveillance and even facial cues as they browse in stores.
(See also: How Retailers Fight Back Against Shoppers Who Use Them As Showrooms
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Online retailers like Amazon and EBay track user activity to personally tailor their approach to each individual. Corey Capasso, president of the New York retailer Nomi, tells the NYT that the new wave of real-world customer tracking is “literally bringing the Amazon experience into the store.”
Image via fair-use screen capture of NYT video
