Home Why Hootsuite Had To Acquire Location-Based Marketing Tool Geotoko

Why Hootsuite Had To Acquire Location-Based Marketing Tool Geotoko

Hootsuite just added location to their social analytics dashboard with today’s acquisition of Vancouver-based start-up Geotoko. With Geotoko, information collected from check-in tools such as Facebook Places, Twitter, Gowalla and Foursquare will help brick-and-mortar businesses better track the location, sentiment and demographic of their audience, and customizable geosocial campaigns will monitor checkins, comments and photos. As the social web quickly evolves into the real-time, location-based social web, Geotoko offers a pretty amazing way to track everything as it happens through the already powerful Hootsuite.

Before Geotoko stepped in, Hootsuite’s social analytics dashboard was already looking pretty robust. At the end of August 2011, Hootsuite added a handful of big ways to monitor Facebook Groups, Events, specific search streams and photos. But the new location-based tool completes the bigger picture, giving marketers access to almost every bit of data they might need to launch a powerful campaign. And it was only earlier this month that Hootsuite added LinkedIn Company Pages and Groups to its LinkedIn profile integration, making sure businesses got in on the hoot.

Geotoko launched in October 2010, less than one year ago, as a tool to create engaging location-based promotions for Foursquare, Facebook Places and Gowalla. Using location-based services can only take a company so far, as those are not where most social network users spend most of their time. By bringing Geotoko into the Hootsuite fold, which already includes What The Trend, Twapper Keeper, TwitterBar (which has since been renamed HootBar) and SwiftApp, the cutest owl will soon become the most powerful way to track the real-time, location-based social web as it breathes.

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