Home HootSuite Targets SMB’s with New Freemium Model

HootSuite Targets SMB’s with New Freemium Model

The much-adored social media management platform HootSuite made clear how it intends to make money yesterday when it announced that the service is moving to a freemium model.

The company says that 95% of its current user base can likely continue to use the basic free account, but many small and medium-sized businesses and organizations will need to upgrade to one of four pro accounts ($5-100 per month) to continue using some of their favorite features like multiple team members and the ability to manage more than five social networks.

Other perks of the pro accounts include an ad-free UI, prioritized support response time, enhanced stats (including Google Analytics integration) and vanity short URLs.

HootSuite also offers an Enterprise account for a whopping $1499/month, which includes everything that the pro account has, plus follower insights, top-notch enterprise support and VIP staff training.

While the pro accounts are a fraction of the cost of the Enterprise account, this change could represent an added cost of up to $1,200 per year, which may or may not be worth it for smaller organizations, especially those for whom social media does not bring in a substantial amount of business.

What do you think? How much would you pay to use a powerful social media manager like HootSuite? Leave your thoughts in the comments.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.