Groupon really wants to get to know you.
Today the daily deals giant acquired Adku, which describes itself as an “early stage startup working on big data for e-commerce” with the goal of giving users “a more personalized experience.” Adku focuses specifically on e-commerce sites.
Ever since its public offering last November, Groupon has been working on personalizing its services. It acquired social shopping start-up Mertado earlier this year. Similar to Adku, Mertado’s goal is to create shopping experiences that “build bridges between content, commerce and community.” Adku focuses on bigger ecommerce sites; Mertado is more focused on home-related products.
The ecommerce space is focused on personalization. Last year, eBay bet $80 million on taste-graph recommendation technology Hunch.
Groupon isn’t the only daily deals company that is working on personalization. Competitors Google Offers and Amazon Local are also trying to figure out what its users want the most.
San Francisco-based Adku was founded in 2010 by former Google employees.
