Andrew Mason wants to know what your friends like to buy.
Groupon is expanding its Goods section with last Friday’s purchase of Mertado, a Silicon Valley-based social shopping start-up focused on letting consumers buy products through social networks such as Facebook. Mertado’s goal is create shopping experiences that “build bridges between content, commerce and community.”
Groupon has been working on personalizing its daily deals since going public back in November 2011.
“Mertado has shown a great level of innovation in the social commerce space–for example, the launch of Mertado TV, combining lifestyle video content and product selection,” a Groupon spokeswoman tells the Chicago Tribune. The Mertado website will officially shut down on February 28, 2012.
This announcement comes right on the heels of Facebook’s addition of 60-plus social apps to Timeline, which include shopping sites eBay, Payvment, LivingSocial and Fab.com.
