Home Google, Twitter, WordPress & Facebook: Publish/Subscribe Matrix Could Explode Into Glass-Smooth Platform

Google, Twitter, WordPress & Facebook: Publish/Subscribe Matrix Could Explode Into Glass-Smooth Platform

A storm of news points to a future of frictionless publishing and subscription, across platforms.

Google just announced that its FeedBurner RSS publishing service now supports automatic publishing to a Twitter account. If you’re among the many people who use the service Twitterfeed (like CNN, the WhiteHouse, ReadWriteWeb, etc.) then you may very well find that startup expendable starting now. That’s just the tip of the iceberg when it comes to this and a series of related announcements over the past few days.

The new feature looks relatively sophisticated and will use a new URL shortener, goo.gl. FeedBurner has not proven the most reliable service in recent years and is now part of the ad network AdSense, but the little startup Twitterfeed isn’t always reliable either. It does, though, have more incentive to innovate and work in user’s interests. Ultimately, the service you use to publish content updates to Twitter is just a small part of a much bigger story.

The Twitter/FeedBurner integration uses secure OAuth authorization, so you don’t have to give Google your Twitter password. It will check the links coming through that shortened URL for malware and bad sites. Right now other apps won’t be able to use Goo.gl, just Feedburner and Google Toolbar, but that might change in time.

Consider this announcement side by side with the WordPress announcement this weekend that WordPress blogs can now be posted to and read from Twitter clients, the rumor today that Facebook is experimenting with its own URL shortener, this afternoon’s announcement that the ability to expose your geographic location is now live in Google Toolbar and now longer a Labs product and last week’s go-live of real-time search on Google. All of this combined says one thing to us: the web is getting a whole lot faster and much more free of friction, quickly.

WordPress, Google, Twitter and Facebook will force each other to agree to common standards for reading and writing content updates, those updates will be delivered in real time and the standards will allow an ecosystem of 3rd party client software to proliferate and play along with the big guys. Authentication is being done by OAuth, real-time feeds by RSS, Atom, PubSubHubbub. WordPress is the wild card because it is huge, more supportive than anyone else of Open Source and it could force everyone else to open up to interoperability.

The next step? This morning Google’s Marissa Mayer said in an interview that Google is working hard on intuitive search, the ability to show users what they want before they even have time to search for it.

Publish once and your content is everywhere, immediately. Open your browser and it will show you just the kind of content you need, from all around the web, targeting your particular circumstances like clickstream, social graph and geographic location.

If that’s the kind of platform that’s coming – how will people innovate on top of it? The foundation is being laid right now for a whole new web in the near-term future.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.