Home Google Launches GoMo Campaign To Mobilize The Web

Google Launches GoMo Campaign To Mobilize The Web

Google has launched GoMo, an initiative to mobilize websites for better user experiences. It features compelling graphics, tips about why and how to go mobile, case studies and a site tester, as well as a list of featured paid vendors who make mobile sites.

Google reports that 61% of users are unlikely to return to a site that’s not mobile friendly, but user engagement increases by 85% with a mobile-friendly design. That trend is appearing around the world; consumers are way ahead of businesses on mobile. GoMo is a concerted effort to help companies catch up.

As we reported when we discovered GoMo pre-launch yesterday, it’s in Google’s interest to get businesses onto the mobile Web as an advertiser and a commerce platform. It offers a free mobile site builder as part of Google Sites to build quick, standalone sites. But GoMo is a major marketing effort to get businesses to buy top-quality mobile sites.

The directory of mobile site developers offers browsing by service type (do-it-yourself or full-service), annualized cost and timeframe for build. Google’s own free Site Builder is listed, along with a handful of featured shops.

Do you think that websites are slow to adopt mobile versions? Share your thoughts in the comments.

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