Home Google is like a box of chocolates

Google is like a box of chocolates

Mike Arrington’s a bit
at Google. His post is a good vent, but to me the key bit was way down in
comment number 33:

“…my main gripe is that I want to understand what Google’s overall game plan
is. I just don’t see it.”

Nobody knows what Google’s grand plan is – I suspect not even Google. Here’s
what I wrote in my post on Google
(nb: written the day before its release):

“So in the final analysis, the main benefit of web-based Office products is that
they’ll extend the functionality of desktop office products in many useful ways. I expect Google
Spreadsheet to do all these things, but almost certainly in a beta form to begin with. If
this release is like all the other Google betas, the functionality will be a bit clumsy
to begin with – but watch closely as they iterate it over time into a very powerful
web-based product (like they did with Gmail, etc).”

And that right there is Google’s “overall game plan” – to release clumsy web apps and
iterate them until they extend the functionality that we’re used to. It won’t
always work – Froogle anyone? But they’ve
changed the game before – I’d argue three times. First with search, then with online
advertising, and thirdly with email (obviously not to the same degree as the other

That’s what makes Google so dangerous. You never know what you’re gonna get.

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