Home Google Introduces Search Funnel, Ad Innovations

Google Introduces Search Funnel, Ad Innovations

Today Googleintroduced two new elements to its popular advertising system, a Search Funnel and something it is calling Ad Innovations.

The company’s VP of product management, Susan Wojcicki, described the Search Funnel as a “set of reports describing the Google.com search ad click and impression behavior leading up to a conversion.”

The idea is that users of the Sales Funnel will, over time, tighten and focus their use of Google Ads to such a degree that they will be able to sell a grommet to an Albanian from outer space.

“The data you see in Search Funnels can help you understand how users search for your products before converting so that you can optimize these conversion paths.”

Ad Innovations is a specialist website Google has set up to “work closely with advertisers on what comes next.” They intend to use the space to debut ad-tech ideas and solicit user feedback.

Photo by Danny Sullivan.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.