A popular market for startups to target is the small business market because they know them well. A lot of the enterprise IT solutions available out there are aimed at nailing big clients with fat contracts and small businesses are left out at times. These days, however, service providers are making better efforts to meet the needs of smaller businesses, and one of the major players doing so is Google. With the Google Apps for Business suite, small businesses can pretty easily and affordably manage their businesses in the cloud. This Wednesday, I will be hosting a free webinar aimed at helping small business owners better understand the tools available to them from Google.
Over the course of the hour long webinar, attendees will not only just learn about Google’s tools, but they also should gain some contextual understanding of how these tools can play an important role in the workflow and organization of their small businesses. And luckily for the attendees, I will not be the only person speaking for the entire hour. I will be joined by three guests that will provide their own unique perspective on Google Apps and other ways to extending the tools offered by Google.
Trada CEO and founder Niel Robertson will join the webinar to go over Google’s AdSense and AdWords programs and how small businesses can take advantage of them. Trada is a Boulder startup that helps businesses of all sizes better manage pay-per-click ad campaigns by leveraging the power of crowdsourcing.
Also joining the webinar will be Expensify co-founder David Barrett. Expensify is a service that can integrate with Google Apps to help make the process of tracking expenses within small businesses quick, painless and seamless. Expensify is part of a larger collection of tools which live in the Google Apps Marketplace, and David will explain both how the marketplace works and how it can help small businesses.
And finally, the third guest is Caige Nichols, a serial entrepreneur and lead web developer at Zion & Zion, a Phoenix-based ad agency. Caige will provide the webinar attendees with context for using Google Apps with a startup – a process he has lots of experience with from his history of entrepreneurship.
The hour long webinar is free and is hosted on Verizon Wireless’ Small Business Center. Attendees will be able to follow along with our presentation via Webex and can interact with the webinar by submitting questions in real-time. If you are a small business owner and want to learn how Google’s tools could impact your workflow, please register and participate in this Wednesday’s webinar!
