Home Google Rebrands Performics: Launches Affiliate Network

Google Rebrands Performics: Launches Affiliate Network

Today, Google announced that it is rebranding DoubClick’s Performics Affiliate as the Google Affiliate Network.  Google acquired DoubleClick in March 2008 for $3.1 Billion. The Google Affiliate Network is not yet integrated into Google’s AdSense and will continue to be hosted at ConnectCommerce.com for the time being. Companies currently featured on the network include Target, Kohls.com, Citibank, Circuit City, Zazzle, Bank of America, Verizon, and Barnes & Noble.

It’s interesting that Google seems to feel enough pressure to only half-heartedly rebrand Performics. While the login page is very much in line with Google’s other products, it only redirects users to the old Performics page. Also, under its AdSense banner, Google is already offering a number of pay-per-action options (though at least in name, this is still a beta).

Google is clearly trying to expand its advertising portfolio both for publishers and advertisers. Chances are that Google will integrate the Affiliate network into AdSense in the long run. Given the synergies between the two, it does seem strange, though, that Google would not be doing this already. But then, Google does often seem to take a rather long time to integrate its acquisitions (just think GrandCentral of Jaiku).

Google is only slowly opening up the Affiliate Network to new publishers. Those interested in signing up are currently being forwarded to an application form.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.