Home Google Lets Advertisers Target Mobile Devices

Google Lets Advertisers Target Mobile Devices

Google today announced that it has added a new option for AdWords advertisers to specifically target iPhones, T-Mobile’s G1, and other mobile devices that have ‘real’ Internet browsers. Unlike the standard mobile AdWord ads that were targeted to appear on mobile web sites, this new feature will allow advertisers to target any mobile device with a full HTML browser. Google also points out that it is seeing ‘a lot’ of searches from iPhone and G1 users and the iPhone drove more traffic to Google.com during last year’s holiday season than any other mobile platform.

As AdWeek reported in October, Google has been working on this feature for a while now. One possible implementation of this new functionality, according to AdWeek, would be to allow an airline to not just advertise its services on Google’s search engine, but to also include a phone number, knowing that mobile users would just have to click on one link to initiate a call to make a reservation.

It makes good sense for Google to get start offering this new feature now, as mobile Internet usage on smartphones and other mobile devices is starting to take off. Other companies like AdMob and JumpTap have already carved out some lucrative niches for themselves, so Google is clearly trying to protect some of its home turf here.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.