Earlier this year, Google added clickable phone numbers to its mobile ad offerings, making it easier for smartphone owners to connect with businesses when performing local searches. Today, the company has extended this feature by adding inline maps to business listings on mobile websites and apps in the Google Display Network.
So now, when you’re looking for the nearest pizza place and you don’t feel like waiting for delivery, you’re just one click away from getting directions from your current location in Google Maps.
According to Dai Pham, a member of the Google Mobile Ads marketing team, a benefit of this feature for advertisers is that it’s value added without costing anything more for the advertiser.
Advertising with location extensions on mobile devices is also great value because you’re only charged when a user clicks to call the business or clicks to visit your website. You are not charged when users click to expand the map or gets directions. The cost of a click to call your business will be the same as the cost of a click to visit your website.
Enrolling in the programming involves a simple three-step process for advertisers, which is detailed in the blog post.
Now that a phone call or driving directions are only a click away, there’s just one thing left to consider – who’s going to go pick up the pizza.
