Home Google Adds Maps to Mobile Ads

Google Adds Maps to Mobile Ads

Earlier this year, Google added clickable phone numbers to its mobile ad offerings, making it easier for smartphone owners to connect with businesses when performing local searches. Today, the company has extended this feature by adding inline maps to business listings on mobile websites and apps in the Google Display Network.

So now, when you’re looking for the nearest pizza place and you don’t feel like waiting for delivery, you’re just one click away from getting directions from your current location in Google Maps.

According to Dai Pham, a member of the Google Mobile Ads marketing team, a benefit of this feature for advertisers is that it’s value added without costing anything more for the advertiser.

Advertising with location extensions on mobile devices is also great value because you’re only charged when a user clicks to call the business or clicks to visit your website. You are not charged when users click to expand the map or gets directions. The cost of a click to call your business will be the same as the cost of a click to visit your website.

Enrolling in the programming involves a simple three-step process for advertisers, which is detailed in the blog post.

Now that a phone call or driving directions are only a click away, there’s just one thing left to consider – who’s going to go pick up the pizza.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.