Google TV unveiled its logo this week. We’re more than a little curious how a cloud-based, high-definition, mobile network will fare.
Google TV holds lots of promise but the first days out of the gate will be instrumental in how people view the service. The logo does matter. It won’t make or break how it does. But it has to be memorable and identify it as a Google brand for both developers and viewers.
Here it is. What do you think?
It’s not your average peacock. It’s not brightly colored little balls that look like molecules or something micro.
It’s a TV. A standard TV without any Google identifier save for the standard primary colors.
It’s one of just a few Google brands that does not call out Google by name.
Android is perhaps the most successful new brand from Google. Robots are awesome.
Blogger is also a Google logo that does not feature the company brand.
Google Apps, Google Buzz and Google Chrome have their own icons but feature the company by name.
Google likes to use text without an image in several logos such as Google Maps. Though recently, the Google Maps push pin icon has become associated with the logo.
Google TV will launch this fall. It will have apps associated with it. We know developers sometimes scoff at the marketing for apps but they do matter.
Twitter is a smart service that captured the interest of developers. It was the cleverness of the technology that sold it. But it was the brand that has made it a name everyone remembers, including developers who have named app galore based in some part on the concept of a bird or a tweet.
We are unsure how that kind of network will develop from Google with a name like Google TV. But if nothing else, developers will have no confusion that this service is all about the viewing experience.
